The numbers distribution leaders run on: persistency, activation, productivity, attrition and more. This topic has 9 entries.
Distribution performance metricsPersistency ratioPersistency ratio is the share of life insurance policies, or of their premium, that are still paying renewal premiums at set points after sale, such as the 13th and 61st month.Distribution performance metrics13th month persistency13th month persistency is the share of regular premium life policies, by premium or by count, that pay their first renewal premium, measured at the 13th month after issue.Distribution performance metricsAgent activationAgent activation is the share of an insurer's licensed agents or partner sellers who sold at least one policy in a period, showing how much of the sales force is actually productive.Distribution performance metricsAgent productivityAgent productivity is the new business an agent produces in a period, usually measured as policies (case rate) or annualised premium per active agent per month or year.Distribution performance metricsAgent attritionAgent attrition is the rate at which insurance agents leave or are terminated from an insurer's rolls in a period, usually shown as terminations divided by the average number of agents.Distribution performance metricsAverage ticket sizeAverage ticket size is the average premium per policy sold in a period. Indian life insurers disclose it for individual non-single premium policies in form L-22 each quarter.Distribution performance metricsConversion ratioConversion ratio is the share of leads, meetings or proposals that turn into issued insurance policies, measured at each step of the sales funnel from first contact to policy issuance.Distribution performance metricsCost of acquisition per policyCost of acquisition per policy is the total spent to win one new insurance policy, including commission, sales staff, marketing, medicals and issuance costs, divided by policies issued.Distribution performance metricsChannel mixChannel mix is the split of an insurer's new business premium across distribution channels such as individual agents, banks, other corporate agents, brokers, direct and online sales.