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Case studies

Glotus456 case studies show how agency channels at Indian life insurers recruited, activated and retained more agents and sales managers. Vipul Jain, founder and principal consultant, has more than three decades of experience in life insurance and IT; each study sets out the challenge, the solution, the process and the measured impact.

01Recruit active agentsSUD Life · Nov 2023 to Apr 2024

Addressing recruiter challenges to build a team of active agents

How SUD Life's agency team raised recruitment per BDM by 50% with name-collection tools, mobile-first recruitment content and story-based conversation starters.

50%

Recruitment per BDM improved by 50%

10%

Registration to coding improved by 10%

10%

M1 activation improved by 10%

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02Digital support serviceA life insurance company · Apr 2018 to Mar 2019

Life insurance company struggling to retain its new sales managers

How digital recruitment support helped 66% of a life insurer's new front line sales managers recruit three agents by month three, and lifted FLS productivity by 53%.

66%

66% of FLS were able to recruit 3 agents by M3

39%

Active agent count per FLS improved by 39%

53%

53% surge in FLS productivity

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03Onboard customers as agentsMax Life Insurance · Apr 2020 to Mar 2021

Empowering a life insurance company to onboard their customers as agents

How turning resolved service queries into agency conversations grew recruitment by 22% across 2,900 recruiting managers and 33,000 agents recruited.

22%

Recruitment grew by 22%

15%

Registration to coding improved by 15%

40%

40% productivity gain in recruited agents

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Recruit active agents · SUD Life

Addressing recruiter challenges to build a team of active agents

Industry

Life Insurance

Office locations

130 plus

Project period

Nov 2023 to Apr 2024

Channel

Agency

BDM count

160

Challenges SUD Life faced

Their Business Development Managers struggled to build a pipeline of prospective agents, leading to the hiring of unsuitable candidates and compromising the process.

Solutions we provided

We developed name-collection tools, created mobile-friendly recruitment and skill-building content, and revamped the Business Opportunity presentation for online viewing on mobile devices. Additionally, we provided story-based conversation starters for sales calls.

The recruiter journey we equipped

  1. 1Learn processHow to clear doubts?
  2. 2Build funnelHow to collect referrals?
  3. 3Approach prospectHow to create interest?
  4. 4Sell agency careerHow to handle objections?
  5. 5Onboard agentHow to start a conversation?

Impact

50%

Recruitment per BDM improved by 50%

Customised name collection tools helped improve the top of the funnel.

10%

Registration to coding improved by 10%

A new business opportunity presentation has helped set the right expectations.

10%

M1 activation improved by 10%

Story-based conversation starters enabled the seller to engage the prospective customer.

His remarkable ability to build relationships and effectively convincingly present facts has aligned everyone.

He has a unique talent for helping individuals visualize the journey and seize opportunities.

Manish SinhaHead of Agency, SUD Life

Digital support service · A life insurance company

Life insurance company struggling to retain its new sales managers

Industry

Life Insurance

FLS count

1,000+

Project period

Apr 2018 to Mar 2019

Channel

Agency

Total recruitment

6,500

Challenges the agency channel faced

The newly appointed recruiters faced challenges in recruiting and activating agents. Consequently, their variable earnings decreased, prompting them to leave the organization.

Solutions we provided

Provide content for social media to catch the prospect's attention. Share success stories of MDRT agents via WhatsApp. Conduct online seminars to address doubts. This approach can help create a robust recruitment pipeline.

The digital recruitment pipeline

  1. 1Social media contentFor building the funnel
  2. 2Nudge contentFor generating interest
  3. 3Online seminarsFor handling objections
  4. 4Recruiter completes the processFor interested candidates
  5. 5Candidates onboardedInto the agency channel

Impact

66%

66% of FLS were able to recruit 3 agents by M3

Social media content assists in recruiting agents from their existing market.

39%

Active agent count per FLS improved by 39%

Agents recruited from the existing market assisted FLS in confidently engaging with them.

53%

53% surge in FLS productivity

The increase in the number of active agents directly contributed to overall productivity.

Now that we've decoded the new FLS retention, we can confidently expand our channel to the new location.

Head of AgencyLife Insurance Company

Onboard customers as agents · Max Life Insurance

Empowering a life insurance company to onboard their customers as agents

Industry

Life Insurance

Recruiting managers

2,900

Project period

Apr 2020 to Mar 2021

Channel

Agency

Agents recruited

33,000

Challenges the life insurance company faced

The company reached out to the customer through mailers and messages, but the customer did not respond.

Solutions we provided

Whenever the customer raised a query or complaint, it was resolved to their satisfaction. Afterward, the customer service executive called to confirm that the issue had been resolved as expected. They also offered the customer an opportunity to earn additional income. When the customer agreed, the lead was assigned to the manager closest to their home. The customer service executive tracked the lead until completion because they received credits for successful follow-through.

From service call to new agent

  1. 1CSE resolves the queryThe customer's issue is closed
  2. 2CSE calls backTo pitch the agency career
  3. 3CSE allocates the leadTo the nearest recruiter
  4. 4Recruiter completes the processRegistration to coding
  5. 5CSE follows upWith the candidate and the recruiter

CSE: customer service executive

Impact

22%

Recruitment grew by 22%

The top of the funnel improved as we added a new recruitment source.

15%

Registration to coding improved by 15%

The conversion ratio of new sources of recruitment was 35% better than other sources.

40%

40% productivity gain in recruited agents

Customers who joined as agents used their own policies as testimonials to convince prospects.

Vipul developed creative solutions that boosted recruitment growth by 22%. He collaborated with various teams to enhance processes and tools, increasing recruitment intensity and effectiveness.

V. ViswanandDy. Managing Director, Max Life Insurance