Addressing recruiter challenges to build a team of active agents
Industry
Life Insurance
Office locations
130 plus
Project period
Nov 2023 to Apr 2024
Channel
Agency
BDM count
160
Challenges SUD Life faced
Their Business Development Managers struggled to build a pipeline of prospective agents, leading to the hiring of unsuitable candidates and compromising the process.
Solutions we provided
We developed name-collection tools, created mobile-friendly recruitment and skill-building content, and revamped the Business Opportunity presentation for online viewing on mobile devices. Additionally, we provided story-based conversation starters for sales calls.
The recruiter journey we equipped
- 1Learn processHow to clear doubts?
- 2Build funnelHow to collect referrals?
- 3Approach prospectHow to create interest?
- 4Sell agency careerHow to handle objections?
- 5Onboard agentHow to start a conversation?
Impact
50%
Recruitment per BDM improved by 50%
Customised name collection tools helped improve the top of the funnel.
10%
Registration to coding improved by 10%
A new business opportunity presentation has helped set the right expectations.
10%
M1 activation improved by 10%
Story-based conversation starters enabled the seller to engage the prospective customer.
His remarkable ability to build relationships and effectively convincingly present facts has aligned everyone.
He has a unique talent for helping individuals visualize the journey and seize opportunities.
Facing a similar distribution problem?
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