Life insurance company struggling to retain its new sales managers
Industry
Life Insurance
FLS count
1,000+
Project period
Apr 2018 to Mar 2019
Channel
Agency
Total recruitment
6,500
Challenges the agency channel faced
The newly appointed recruiters faced challenges in recruiting and activating agents. Consequently, their variable earnings decreased, prompting them to leave the organization.
Solutions we provided
Provide content for social media to catch the prospect's attention. Share success stories of MDRT agents via WhatsApp. Conduct online seminars to address doubts. This approach can help create a robust recruitment pipeline.
The digital recruitment pipeline
- 1Social media contentFor building the funnel
- 2Nudge contentFor generating interest
- 3Online seminarsFor handling objections
- 4Recruiter completes the processFor interested candidates
- 5Candidates onboardedInto the agency channel
Impact
66%
66% of FLS were able to recruit 3 agents by M3
Social media content assists in recruiting agents from their existing market.
39%
Active agent count per FLS improved by 39%
Agents recruited from the existing market assisted FLS in confidently engaging with them.
53%
53% surge in FLS productivity
The increase in the number of active agents directly contributed to overall productivity.
Now that we've decoded the new FLS retention, we can confidently expand our channel to the new location.
Facing a similar distribution problem?
Tell us about your channel. Glotus456 works with insurers, NBFCs and FinTechs across India.